A new challenge in times of pandemic for business founders – TOP-10 tips from Haim Kapelnikov


A new challenge in times of pandemic for business founders is to focus on employees. Their needs, life circumstances, health status, including their families. Not everyone manages to concentrate on this, but this is the main condition for the survival of business in quarantine times – said the director of Avis-Ukraine Heim Kapelnikov.

Heim joined Zoom with students of the Kyiv School of Economics and shared what traits a leader should bring to the fore in order to be on the same page with colleagues and clients in times of continuous change.

And to you TOP-10 councils from Khaim Kapelnikov:

“Changes in the company during the covid are inevitable. People always find it difficult to adapt to them. When you need to change something in a company, I advise you

1️⃣ to think about what will be fair, not what is accepted in society. Change reality,

2️⃣ when planning changes, focus on customers and products, not on procedures and papers,

3️⃣ rely on 4 whales: personal experience, wishes of clients, experience of other companies, recommendations of external consultants,

4️⃣ never keep everything to yourself, always be open to dialogue and set an example for employees in this,

5️⃣ prepare for this: the higher you go, the more lonely you will be, because there is more responsibility. It will be tempting to make decisions without consulting the team. The final decision, of course, is up to you, but before making it, use the wisdom of your team, consult. Not all of your decisions will be right, some will be lessons for the future,

6️⃣ listen to colleagues and repeatedly change your mind, if necessary. To accept the opinion of another is not a weakness,

7️⃣ create motivation for employees and be proud that people who are better than you work with you,

8️⃣ understand that the company of like-minded people is good at Alcoholics Anonymous courses, but not in business. The more different opinions in the company – the stronger it is. Surround yourself with people stronger than you and do not be afraid of constructive arguments,

9️⃣ realize that a director is just a title. We were all born in the same maternity hospitals,

🔟 remember, if you don’t live up to your mission and vision, you won’t force anyone to do it. ”

Good health to you and your families!